We told the stories of Latinés in the music industry who are reclaiming their heritage. Producing content and presenting themselves authentically with their bi-cultural influences to honor their individual journeys to success and la cultura that raised them.
Inspiring documentary-style content delves authentically into heritage stories that showcase financial success, we connected viewers with relatable cultural experiences, fostering a sense of pride, empowerment, and financial literacy.
One Key, Miles de Posibilidades excited U.S Hispanic travelers about the many ways they can unlock travel with One Key through custom branded content aligned to our big summer tentpole, Premios Juventud, a strategic partnership with culturally relevant creators and through targeted media across TU's social and digital ecosystem.
Univision and Paramount joined forces to promote the film release of Scream VI via one of the most popular award shows of the year, Premio Lo Nuestro!
Ghostface returns, and this time he's slicing his way through the Magenta Carpet. Through this social opportunity, Paramount will have the ability to connect with millions of engaged fans and generate a thrilling conversation at the heart of Premio Lo Nuestro.
Clinique and TelevisaUnivision partnered with Melissa Barrera to reach latina women by aligning with the Latin GRAMMY's to amplify Clinique's messaging and drive consideration among US Hispanic women.
M&M’S and TelevisaUnivision brought music, fun, and Peanut Butter M&M’S Mega to the parks of Miami, the center of Hispanic culture and connection.
We open at a skate park in Miami. Street performers in the background, a DJ is creating a track. Our freestyler, Malaynah, notices and walks over. She puts on her headphones and the beat slows down, the outside noise dampens, she enters her comfort zone. Malaynah and the DJ both eat a Peanut Butter M&M’S Mega and the music begins again.
The beat drops, Malaynah freestyles about fun, comfort, and Peanut Butter M&M’S Mega – the street performers, including Francesca Smith, join in. The spontaneous harmony and the community around them create an inspiring scene of connection, belonging, and shared moments of fun.
This campaign not only captivates audiences with its dynamic energy but also fosters a sense of community and inclusivity, making everyone feel like they belong through the power of music and M&M’S Mega Peanut Butter.
This campaign celebrated Espolón Tequila’s unapologetic spirit by spotlighting Latinx artists who’ve forged their own path while staying rooted in community and culture. Through a high-energy, docu-style video, Alvaro Diaz delivered a personal toast, leaning into authenticity, highlighting Espolón’s legacy of breaking tradition.
This series followed Evelyn Sicairos on her new journey juggling motherhood, family and work. 76 fueled her adventures, taking her from one stop to the next!
Looks Icónicos campaign brought awareness and drove credibility for Shark Beauty celebrating a beauty journey that spans generations and cultures via engaging multi-platform content and on-site experiences that authentically connected with the TeleviaUnivision audience.
For the release of TMNT Mutant Mayhem, we got the ninja's of Latino content to create TMNT buzz from the Premios Juventud red carpet mayhem. In this series of snackable videos 4 members of the notorious creator house, COMPA, will interview carpet goers with TMNT-themed prompts and get them in the filter fun, we’ll follow their journey through a day-in-the-life vlog, and even see some dance-offs with other creators!
An exclusive and entertaining segment as TelevisaUnivision's Alejandra Espinoza and her son Matteo sit down with the star of "The Wild Robot," Lupita Nyong'o! This is not your typical interview – we're bringing the energy and fun with exciting challenges hosted by Matteo, that will put Lupita and Alejandra to the test and will highlight both the movie and the vibrant Hispanic culture.
The Wild Trivia, where our star and TU Talent will have to think fast to prove who’s got the ultimate knowledge of the film. The Wild Sketch Challenge, where Alejandra and Lupita draw elements from "The Wild Robot" while Matteo judges who did it best.
Through these light-hearted and engaging moments, Alejandra, Matteo, and Lupita bring the essence of "The Wild Robot" to life, all while celebrating the warmth and vibrancy of Hispanic culture and encouraging our audiences to go experience this film in theaters for the full emotional impact.
Experience the spine-chilling excitement at Premio Lo Nuestro! TelevisaUnivision, in collaboration with Lionsgate, presented an electrifying lead-up to the PLN Magenta Carpet.
From captivating "Get Ready With Me" sessions to interviews with carpet-goers in the Imagination Station, our talent navigated through mysterious encounters while sharing chilling stories amidst flawless glam. With the audience attempting to alert them through comments, the show must go on as PLN approaches. Brace yourself for an unforgettable encounter blending glamour and suspense like never before!
To show how the Lexus GX is built to answer all of life's excursions, we took our audience on a behind-the-scenes excursion during Premio Lo Nuestro week with our TU talent. From luxury to rugged activities, they enjoyed the journey with the crisp surround sound in a Lexus GX while sharing their experience through the tiny mic.
Vive Tu Éxito, is a custom social series that celebrated Debi Nova and took us on her journey to success, from her beginnings in Costa Rica and LA to the Latin GRAMMYs red carpet. Together, we created (5) pieces of content, where Debi Nova relived heartfelt moments in the luxury and comforts of an INFINITI QX60, showcasing to the U.S. Hispanic audience to embrace their authentic selves.
